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WHAT WE DO


A12Lab helps its Clients to overcome their challenges, by combining the rigorous strategy and analysis of a management consulting practice with an entrepreneurial approach based on lateral thinking. These skills enable A12Lab to imagine and deliver smart solutions that generate value in a cost-effective way.

Marketing Strategy

All business opportunities (from new market entry to new product launch or new distribution strategy) require a wise marketing strategy and a careful selection of the right resources and tools to make them happen.
A12lab works hand-by-hand with your management team, bringing on board its expertise and analytical strategic thinking, mixed with a creative approach based on lateral thinking and the power of analogy.

Partnership marketing

To change your market positioning, to grow top line or customer base (through acquisition, cross-selling and loyalty/retention strategies and campaigns), it may often be more effective to look for synergies with the right partner(s).
A12Lab can support and guide the whole process, from strategy definition and best practices analysis, to the choice of cost-effective promotional mechanics and negotiation with potential partners.

Customer Base and Distribution Channels

Companies specialised in b2b marketing services extract a huge value from their customer databases. Most companies don’t.
Exploit your distribution network as a communication (and distribution) channel for partners, and look for reciprocity.

Communication Strategy

Assessing your current positioning, choosing your desired positioning, communicating a new commercial initiative: all actions that need to be supported and guided by a clear communication strategy.
A12Lab can follow your entire process, from strategy crafting to creative solutions and the production of your communication tools.

Our Approach


WHERE WE ARE

Listen to our Client’s needs and agree on a common vision.
Share a description of situation, complication and key challenges.

WHERE TO GO

Agree on a desired goal/target, in terms of both brand positioning and commercial results.

HOW TO GET THERE

Craft a strategy to overcome the challenges, highlighting the strategic options.
Search for the most efficient and effective ways to add value to the Client.

THE JOURNEY

We work side by side with the client, with frequent feedback sessions

OUR GUIDING STAR IS THE CREATION OF VALUE

A12Lab Approach

 

MANAGEMENT TEAM


A12LAB MANAGEMENT HAS OVER 20 YEARS OF EXPERIENCE IN DIFFERENT CONSUMER BUSINESSES WITH A TRACK RECORD OF DELIVERING LASTING VALUE TO RETAIL CUSTOMERS

Prior to joining A12Lab, Sabrina was the Head of Co-marketing & Partnerships in Vodafone, after covering several other roles in Vodafone....

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SABRINA BIANCHI

DIRECTOR

A12Lab Founder and Director, Pier has direct responsibility for company management and business development...

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PIER PAOLO BUCALO

DIRECTOR

Claudia has over 17 years of experience in the FMCG sector. Formerly Marketing Director at GABA Italia...

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CLAUDIA LUTZ

DIRECTOR

20 years of work experience in the Communication industry. Among her vast experience, Vita was Account Director for The Lowe Group...

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VITA GRILLI

SENIOR MANAGER

CREDENTIALS


COMPANIES WITH WHOM OUR MANAGEMENT - IN A12LAB OR IN PREVIOUS ROLES - MANAGED PROJECTS OR PARTNERSHIP AGREEMENTS

 

Contact us


Sede Legale (Registered Office): Piazza dell’Emporio 11A, Roma RM 00153, Italy
Sede Operativa (Business Office): Via Cornelia 498, Roma RM 00166, Italy