A12Lab helps its Clients to overcome their challenges, by combining the rigorous strategy and analysis of a management consulting practice with an entrepreneurial approach based on lateral thinking. These skills enable A12Lab to imagine and deliver smart solutions that generate value in a cost-effective way.
All business opportunities (from new market entry to new product launch or new distribution strategy) require a wise marketing strategy and a careful selection of the right resources and tools to make them happen.
A12lab works hand-by-hand with your management team, bringing on board its expertise and analytical strategic thinking, mixed with a creative approach based on lateral thinking and the power of analogy.
To change your market positioning, to grow top line or customer base (through acquisition, cross-selling and loyalty/retention strategies and campaigns), it may often be more effective to look for synergies with the right partner(s).
A12Lab can support and guide the whole process, from strategy definition and best practices analysis, to the choice of cost-effective promotional mechanics and negotiation with potential partners.
Companies specialised in b2b marketing services extract a huge value from their customer databases. Most companies don’t.
Exploit your distribution network as a communication (and distribution) channel for partners, and look for reciprocity.
Assessing your current positioning, choosing your desired positioning, communicating a new commercial initiative: all actions that need to be supported and guided by a clear communication strategy.
A12Lab can follow your entire process, from strategy crafting to creative solutions and the production of your communication tools.
Listen to our Client’s needs and agree on a common vision.
Share a description of situation, complication and key challenges.
Agree on a desired goal/target, in terms of both brand positioning and commercial results.
Craft a strategy to overcome the challenges, highlighting the strategic options.
Search for the most efficient and effective ways to add value to the Client.
We work side by side with the client, with frequent feedback sessions
OUR GUIDING STAR IS THE CREATION OF VALUE
A12LAB MANAGEMENT HAS OVER 20 YEARS OF EXPERIENCE IN DIFFERENT CONSUMER BUSINESSES WITH A TRACK RECORD OF DELIVERING LASTING VALUE TO RETAIL CUSTOMERS
DIRECTOR
DIRECTOR
DIRECTOR
SENIOR MANAGER
COMPANIES WITH WHOM OUR MANAGEMENT - IN A12LAB OR IN PREVIOUS ROLES - MANAGED PROJECTS OR PARTNERSHIP AGREEMENTS
Sede Legale (Registered Office): Piazza dell’Emporio 11A, Roma RM 00153, Italy
Sede Operativa (Business Office): Via Cornelia 498, Roma RM 00166, Italy