During the morning roundtable, chaired by Carlo Alberto Pratesi, companies that represent best practices in terms of marketing “Made in Italy” digitally shared with the audience their experiences:
- Nicola Arnese, VP eBusiness & Digital, Alitalia;
- Gianluca Brozzetti, CEO, Gruppo Buccellati;
- Alessio Gianni, Global Social Media & Digital Marketing Director, Barilla;
- Luca Lo Curzio, Head of Global Marketing, Retail Sun and Luxury, Luxottica
- Guido Fienga, Head of Strategy & Media, AS Roma;
- Piero Mastroberardino, Owner, Mastroberardino Winery;
- Alessandro Pacetti, Digital PR, Hogan.
In the afternoon roundtable, chaired by Pier Paolo Bucalo, the “digital enablers” shared their views and recommendations to make digital transformation efficient and effective:
- Alessandro Antiga, Country Marketing Manager, Google Italy;
- Angelo Meregalli, Country Manager, PayPal Italy;
- Lorenzo Montagna, CEO & Sales Director, Yahoo! Italy;
- Sylvain Querne, Head of Marketing Southern Europe, Facebook;
- Alceo Rapagna, Chief Marketing and New Business Officer, RCS;
- Alessandro Zanotti, Executive Director Digital, The Boston Consulting Group;
The Scientific and Organizing Committee was chaired by Carlo Alberto Pratesi (Università Roma Tre), Pier Paolo Bucalo (A12Lab e Arcadia University) e Costanza Nosi (Università Roma Tre).
A12Lab, BCG and 3C were gold sponsors of the event, while Teleperformance and Wish Days were silver sponsors.