All business opportunities (from new market entry to new product launch or new distribution strategy) require a wise marketing strategy and a careful selection of the right resources and tools to make them happen.
A12lab works hand-by-hand with your management team, bringing on board its expertise and analytical strategic thinking, mixed with a creative approach based on lateral thinking and the power of analogy.
To change your market positioning, to grow top line or customer base (through acquisition, cross-selling and loyalty/retention strategies and campaigns), it may often be more effective to look for synergies with the right partner(s).
A12Lab can support and guide the whole process, from strategy definition and best practices analysis, to the choice of cost-effective promotional mechanics and negotiation with potential partners.
Companies specialised in b2b marketing services extract a huge value from their customer databases. Most companies don’t.
Exploit your distribution network as a communication (and distribution) channel for partners, and look for reciprocity.
Assessing your current positioning, choosing your desired positioning, communicating a new commercial initiative: all actions that need to be supported and guided by a clear communication strategy.
A12Lab can follow your entire process, from strategy crafting to creative solutions and the production of your communication tools.