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Super User

Super User

The International World Wide Web Conference is the premier international forum to present and discuss progress in research, development, standards, and applications of the topics related to the Web. During 2015, the 24th Edition of this conference will be held in Italy (for the first time since its launch, 24 years ago), and will take place in Florence on 18th -22nd May 2015. Top sponsor of this worldwide-known event will be Google, Facebook, Yahoo Labs, Microsoft and Linkedin. All details about this event are available online.

Monday, 29 September 2014 00:00

WHERE WE ARE

Listen to our Client’s needs and agree on a common vision.
Share a description of situation, complication and key challenges.

Monday, 29 September 2014 00:00

WHERE TO GO

Agree on a desired goal/target, in terms of both brand positioning and commercial results.

Monday, 29 September 2014 00:00

HOW TO GET THERE

Craft a strategy to overcome the challenges, highlighting the strategic options.
Search for the most efficient and effective ways to add value to the Client.

Monday, 29 September 2014 00:00

THE JOURNEY

We work side by side with the client, with frequent feedback sessions

Monday, 29 September 2014 00:00

VITA GRILLI

Vita has over 20 years of work experience in the Communication industry. Among her vast experience, she was Account Director for The Lowe Group

Monday, 29 September 2014 00:00

CLAUDIA LUTZ

Claudia has over 17 years of experience in the FMCG sector. Formerly Marketing Director at GABA Italia (Colgate. Wide experience in Marketing as Account Director with HRS&S (WPP-Group), with Clients such as Microsoft, Nikon & Dresdner Bank.

Monday, 29 September 2014 00:00

PIER PAOLO BUCALO

A12Lab Founder and Director, Pier has direct responsibility for company management and business development.

Formerly Vice President, Global Online & Mobile Banking at UniCredit, Pier spent over 9 years (2004-2013) covering several managerial roles within the strategy & marketing functions of the group. Previously a Strategy Manager with Accenture (London office, 1998-2003), Pier has overall been working for over 18 years with a number of very large organizations throughout Europe (UK, Germany, France, Belgium, Luxembourg, Italy). 

Pier is currently a Professor of Marketing, Innovation & Sustainability at Arcadia University (Pennsylvania, USA - Rome Campus).

He holds a Ph.D. in Economics (University of Rome “La Sapienza”, Italy), an M.B.A. (Rotterdam School of Management, The Netherlands) and a Laurea (BA/MA) with First class honours (1st) in Economics & Political Science (University of Rome “La Sapienza”, Italy). He speaks fluent English, Spanish and Italian, and has a good working knowledge of French.

Monday, 29 September 2014 00:00

SABRINA BIANCHI

Prior to joining A12Lab, Sabrina was the Head of Co-marketing & Partnerships in Vodafone, after covering several other roles in Vodafone sales and marketing functions, both in Milan and London.

Friday, 26 September 2014 00:00

CLAUDIA LUTZ

Claudia has over 17 years of experience in the FMCG sector. Formerly Marketing Director at GABA Italia...

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