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Friday, 14 March 2014 00:00

Partnership marketing

To change your market positioning, to grow top line or customer base (through acquisition, cross-selling and loyalty/retention strategies and campaigns), it may often be more effective to look for synergies with the right partner(s).
A12Lab can support and guide the whole process, from strategy definition and best practices analysis, to the choice of cost-effective promotional mechanics and negotiation with potential partners.

Friday, 14 March 2014 00:00

Marketing Strategy

All business opportunities (from new market entry to new product launch or new distribution strategy) require a wise marketing strategy and a careful selection of the right resources and tools to make them happen.
A12lab works hand-by-hand with your management team, bringing on board its expertise and analytical strategic thinking, mixed with a creative approach based on lateral thinking and the power of analogy.

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